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Indian kids'
show
portrays Sikhs in negative manner
Chii & Me TV
series, Zee TV (Feb. 23, 2006)
Unfortunately this clip provides an example of how Sikhs
are portrayed in Indian media: either as dumb or stupid
characters. Similar to the Sambo or blackface characters seen in
American plays during the 1900s, most of the time in Indian media,
non-Sikhs dress up as Sikhs and portray them in demeaning manners.
With only a few media works actually showing Sikhs in a good light, the
negative Sikh stereotype has been commonly seen in Indian media easily
over the last 40 years or so. Sadly the Sikhs have given the
highest contributions to India when looking at its history, but yet
they are easily the "butt" of all Indian jokes as seen in Indian media
works.
It is even worse that this tradition still continues strong today, and
has now
been in shown in television shows geared towards young children.
Recently the television show "Chi & Me," seen on Zee TV, shows two
Sikh boys as the comic relief as they always try to top their school
rival, Sachin (the protagonist).
Although it may be difficult to put an end to this type of racism, one
can only hope that through exposure, these types of negative portrayals
can be eliminated.
Streaming Video (Real Player)
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40.4 MB
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Slanderous
commerical towards Sikhs
Mainstream
rotation on Zee TV (Recently aired on Feb. 23, 2006)
This commercial for "Peer Syed Sahib," as seen on
Zee TV, shows a Sikh family stating that one phone call to psychic
cured all
their "troubles." Issue is that it is against the creed of
Sikhism to worship, seek knowledge, or advice from those who consider
themselves relics (ritualism and superstitions are prohibited in
Sikhism). Therefore this commercial, along with its actors and
use of stereotypical
"Punjabi" music in the background, is demeaning towards the followers
of Sikhism and inaccurately portrays the convictions of their faith.
It is the sincere hope that bringing awareness to this slanderous
material will bring an end to its airing on any television station.
Streaming Video (Real Player)
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5.41 MB
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Nick News
Special: Intelligent Design
Nickelodeon
(Jan. 22, 2006)
In this Nick News special (geared towards high school teenagers) on the
pros and cons of Intelligent Design, the episode ends with a summary of
some of the world's faiths and features a segment on Sikhism.
Streaming Video (Real Player)
Download Video (Real Player) -
40.4 MB
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Goodness
Gracious Me
BBC America
(Jan. 12, 2006)
Hilarious, well done, spoof on the famous 1963 film The Great Escape. Portrays
WW2 British soldiers who are trapped in Nazi Germany, with an
interesting twist.
Streaming Video (Real Player)
Download Video (Real Player) -
32.4 MB
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Dateline Punjab
ANI (Dec. 31,
2005)
News segment showing Sikhs aiding in rebuilding the earthquake
destroyed areas of Kashmir.
Streaming Video (Real Player)
Download Video (Real Player) -
45.1 MB
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Dateline Punjab
ANI (Dec. 3,
2005)
The 2005 Mr. Singh International show is documented in this Dateline
Punjab segment. This positive event encourages Sikh males to
rejuvenate their identity, as well as their pride.
Streaming Video (Real Player)
Download Video (Real Player) -
41.2 MB
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Sikhs in DC's
July 4th Parade
The Sikh
Program, WNVC-TV (July 19, 2005)
For the first time, Sikhs marched in the annual Washington DC 4th of
July Parade. The Sikh float featured musicians with marchers and Gatka, the Sikh form or martial
arts, performed behind it. The event brought great exposure to
the Sikh faith, and a kind reminder that Sikhs too are part of the
diversity of America.
Streaming Video (Real Player)
Download Video (Real Player) -
70.2 MB
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Religion &
Ethics Newsweekly
PBS Networks
(June 10, 2005)
Excellent short providing a brief synopsis of Sikhism, its teachings,
and the rationale behind the necessity of their kirpan.
Streaming
Video (Real Player)
Download Video (Real Player) -
35.4 MB
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FBI Recruitment
Commercial
Aired before
kickoff of the NFL's SuperBowl XXXIX (Feb. 6, 2005)
In an attempt to recruit new
Americans to come work for the Federal Bureau of Investigation, this
commercial features the highlights of being an FBI analyst.
However, the commercial focuses on an actual Sikh-American who works
for the Bureau. In this commercial, it truly shows how
individuals from all diverse backgrounds help to safeguard the United
States.
Download
(4.00 MB .MPG file)
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Rajinder Singh
Khalsa beating
CNN Headline
News (July 2004)
News segment documents how Rajinder Singh Khalsa was beaten merely for
wearing a turban and having an uncut beard. Furthermore the news
segment highlights how Sikhs still continue to face unwanted backlash
in the post 9/11 world due to being mistaken as militant members of the
Muslim community.
Streaming Video (Real Player)
Download Video (Real Player) -
24.9 MB
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WKYC TV,
Clevland OH
Carl Monday
investigation (Sept. 2001)
A short news segment
highlighting the unwanted turmoil faced by the Sikh community in the
aftermath of 9/11.
Download
(4.55 MB Windows Media Video file)
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[back]
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FAIR
USE NOTICE
Films made by Dashmesh Pictures
may contain copyrighted material, which
has not always been specifically authorized by the copyright
owner. The sole purpose of Dashmesh Pictures
is promoting
education and awareness of Sikhism. We believe this constitutes a
"fair use" of any such copyrighted material as provided for in Section
107 of the U.S. Copyright Law. In accordance with Title 17 U.S.C.
Section 107, the material featured in any Dashmesh Pictures
work is
distributed without profit, which includes for research and educational
purposes. For more information, see the description of
limitations on Exclusive Rights: Fair Use. If you wish to use
copyrighted material featured in Dashmesh Pictures works for purposes
of your own that go beyond "Fair Use," you must obtain permission from
the Copyright Owner.
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